By delivering our strategy to create sustainable value in both the long and short-term, we aim to deliver the following key outcomes for our stakeholders, in line with our strategic themes:
The best service to customers
Provide great water
- Drinking water is safe and clean
- Customers have a reliable supply of water now and in the future
Dispose of wastewater
- Wastewater is removed and treated without customers ever noticing
- The risk of sewer flooding for homes and businesses is reduced
Deliver a service customers can rely on
- Customers are highly satisfied with our service
- Customers find it easy to do business with us

At the lowest sustainable cost
Value for money
- Customer bills are fair
- We support customers who are struggling to pay
- The North West's economy is supported by our activities and investment
Improved efficiency
- Our services are provided in an increasingly efficient way
- Efficiencies are delivered in a sustainable way taking a long-term view

Protect and enhance environment
- The natural environment is protected and improved in the way we deliver our services
- The North West's bathing and shellfish waters are cleaner through our work
- Our services and assets are fit for a changing climate
Support local communities
- We invest in community partnerships for mutual benefit
- Our employees make a positive contribution to local communities
Support employees in a safe workplace
- Provide safe, secure working conditions
- Provide competitive rewards to attract and retain employees
- We invest in the learning and development of our employees

Provide an appropriate risk and return for investors